Click 2 world was built on a foundation of transparency, and we’re big believers in using metrics to drive campaign improvement over time, KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team.
Keyword rankings in SEO refer to your page’s specific spot on the search results pages for a particular search query. When people enter search terms into Google that relate to your page’s subject matter, whichever spot your URL is shown in is your keyword ranking. Long-tail keywords give you the opportunity to rank faster and higher faster because they’re more specific and in turn, have lower search volume. People who search things know exactly what they’re looking for and will take action when they find it. .
Usually volume is a metric that shows how many people are searching for a particular query. When creating your content strategy, taking search volume into account is vital because it reflects the popularity of the query. Ideally, you want to find keywords with a high search volume and a low rate of search competition. .
Monitoring analytics for trends that signal content needs to be revisited. It’s these tasks that drive true business value and create the kind of high-quality, popular, relevant content that search engines want to deliver to users, usually engagement measures whether users find value in a product or service. Highly engaged users are generally more profitable, provided that their activities are tied to valuable outcomes such as purchases, signups, subscriptions, or clicks.