Digital marketing strategy in which business owners manage the perception of their company on search engine results pages (SERPs). The online reputation management process involves monitoring online mentions of the company and requires businesses to address negative feedback.
Crafting an effective reputation management strategy can help you turn things around or simply protect your brand name from being dragged through the mud. The main goal of reputation management is to keep the first page of search engine results full of positive information about your site and brand. That includes everything from Google My Business results and news stories to online reviews and social media content.
Links are more engaging in now than ever before, and also much more difficult to come by. Brands who desired to artificially inflate their link network through purchased links building are regularly authorized by search engines, making quality links a high-value commodity, and an accurate metric of brand authority. .
If searching for your company didn’t bring you up in the first few search results, you might need a little help. Brand is meant to help improve your ranking organically on search rankings. Or you might need some content strategy or blogging help. Often having nothing appear for your brand or people is as bad as having negative reviews. It may make people infer negative things about you or, at minimum, it leaves you open to potential brand attacks. When not much ranks for your name, it’s easy for negative content to quickly gain traction.