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Social Media Strategy

Increase marketing awareness. This means getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and values first. Generate leads and sales. Whether online or if, analysis tools, paired with sound research strategies to develop a thorough understanding of your brand, message, and audience followers aren’t going to make social purchases by accident. Grow your brand’s audience. Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.

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Goals

Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach of your content, allowing you to report your online presence more accurately. Marketing goals for social media usually center on customer engagement, generating more revenue, improving the customer experience and positioning the company as a thought leader

Paid/Earned Mix

Paid platform is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties. Perhaps Earned is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand.While there are different ways a brand can garner earned media, good SEO and content strategies are the most controlled and effective. This strategy includes a healthy mix of paid and earned social media along with specific tactics for each strategy

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Community

When you’ve built momentum in your growing community, you’ll find that your community may even start to run itself. You can set up long-term members to help you moderate, add content, and help other members out. Social media can help you build a brand community in two important ways. It can help you market your membership site and drive more members to it. Platforms like Facebook allow you to create groups where you can nurture a solid group that will engage with your brand and each other.