Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think.
Long-tail keywords consist of three to five or even more words. When searching for more specific results, web users tend to type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results.
A medium tail keyword (aka ‘broad match’ or ‘chunky’) is a moderately competitive search engine term that represents medium search volume and medium ranking difficulty (and consequently medium conversion probability).
Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. Short-tail keywords are much more general search queries consisting of one or two words
It impacts every other websites task that you perform, including finding content topics, on-page SEO, email outreach, and content promotion. Keywords are like a compass for your SEO campaigns, they tell you where to go and whether or not you’re making progress. As a bonus, researching keywords help you better understand your target audience. That’s because keyword research gives your insight into what customers are searching for and the exact words and phrases that they use. .
